Site logo
Sticky header logo
Mobile logo
  • Powered by Financio
PrevSST Quick Facts18 May 2018NextStartup HR Woes and How to Tackle Them04 June 2018

Going Local: Introducing our Multilingual Platform

It likely comes as no surprise that effectively communicating with your audience is the most important goal that a business needs to achieve. But what happens when your audience speaks different languages?

Though the world is increasingly connected and interconnected, that does not mean everyone speaks the same language. For example, across Southeast Asia, proficiency in English varies wildly – while Singapore, Malaysia and the Philippines have high percentages of English speakers, Thailand, Cambodia and Laos are middling at best[1]. This only goes to reinforce why it’s important for businesses scaling, or hoping to scale, their operations throughout the region to implement translation tools within their online platforms in order to best reach their audience.

Having offices in Malaysia and Singapore, where there is a wealth of diversity and where many different languages are spoken, we at Financio knew that we needed to up our game when it came to the language options we offered with both our app and our website. We’re thrilled that we now offer  Mandarin and Bahasa Melayu, in addition to English, across Financio.

If you, too, are looking to localise your content, here are a few things to consider:

  1. Content is More than Translation
    Though offering a translation of the content that you’ve created in your native language is always a good first step, content is much more than simple translation. Localised content needs to not only be in the audience’s language, but speak to the audience in their language. So use online tools to look at local trends and at other companies who are effectively, successfully creating localised content, and see what lessons you can learn and how those can be applied to your content.
  2. Localise Strategy
    When it comes to your marketing strategy, you do need to consider not just your local perspective, but the perspective of the locals in the markets you’re reaching out to. Be mindful of customs, traditions, holidays, religions and taboos that may differ from your own, and keep an eye on the news and fads coming out of those markets to ensure to keep your strategy agile and content fresh.
  3. Think About Images
    Finding the perfect stock image to use to accompany text can sometimes feel like winning an Olympic medal – but before you use that image for the campaign in every single market, stop and consider if that image works for every market. Think about gender, ethnicity, modesty, and cultural customs surrounding things like meals or public displays of affection – because, yes, something as simple as hand holding or a hug in an image could cause issues if those things are considered taboo or inappropriate in a culture. So examine your images carefully, not just for your market, but for every market.
  4. Double-check Everything
    Even if you think the language, content, context and imagery are all perfect, it never hurts to double-check – and it’s even better if you can double-check with someone local. If you’re able, engage a copyeditor or proofreader native to the market you’re advertising to who can make sure that everything is tip-top shape and won’t cause an unwanted scandal.

So why don’t you take a look today? You can choose the language you prefer at the top right of the website and from the log in page for the app. If you miss it, don’t worry, you can change it in your settings too.

 

 

[1] https://www.ef.edu/epi/regions/asia/

  • Accounting
  • Financio
  • local
  • Malaysia
  • Micro SME
  • Singapore
  • Start-ups
0 Likes

Related posts

Finance 8 Best Invoicing Practices
February 11, 2019in Finance 0 Comments 0 Likes

8 Best Invoicing Practices

Finance Is Cloud Accounting Software Right for Your Business?
February 4, 2019in Finance 0 Comments 0 Likes

Is Cloud Accounting Software Right for Your Business?

People & Culture How to Recruit and Empower The New Accounting Workforce
January 28, 2019in People & Culture 0 Comments 0 Likes

How to Recruit and Empower The New Accounting Workforce

Finance How Can Accounting Software Help Your Business?
January 22, 2019in Finance 0 Comments 0 Likes

How Can Accounting Software Help Your Business?

People & Culture How To Keep Your Employees Excited About The Future of The Company
January 15, 2019in People & Culture 0 Comments 0 Likes

How To Keep Your Employees Excited About The Future of The Company

Getting Started 3 Things to Consider before Starting Your Online Business
January 10, 2019in Getting Started 0 Comments 0 Likes

3 Things to Consider before Starting Your Online Business

Moving Forward What to Do When You Discover There’s an Office Bully
December 28, 2018in Moving Forward 0 Comments 0 Likes

What to Do When You Discover There’s an Office Bully

People & Culture Four Easy Ways to De-stress at Work
December 21, 2018in People & Culture 0 Comments 0 Likes

Four Easy Ways to De-stress at Work

People & Culture How to Manage Employees Older than You
December 17, 2018in People & Culture 0 Comments 0 Likes

How to Manage Employees Older than You

Moving Forward How to Be an Effective, Future-Focused Leader
December 3, 2018in Moving Forward 0 Comments 0 Likes

How to Be an Effective, Future-Focused Leader

Moving Forward How to Begin Scaling Your Company
November 26, 2018in Moving Forward 0 Comments 0 Likes

How to Begin Scaling Your Company

HR Corporate Holiday Gifting Ideas
November 19, 2018in HR 0 Comments 0 Likes

Corporate Holiday Gifting Ideas

Getting Started How to Create Company Handbooks that Aren’t Boring
November 12, 2018in Getting Started 0 Comments 0 Likes

How to Create Company Handbooks that Aren’t Boring

Finance How to Pick the Right Bank for Your Startup
November 5, 2018in Finance 0 Comments 0 Likes

How to Pick the Right Bank for Your Startup

Finance Determining if Crowdfunding Is Right for You
October 29, 2018in Finance 0 Comments 0 Likes

Determining if Crowdfunding Is Right for You

Marketing How to Turn Your Failing Startup Around
October 22, 2018in Marketing 0 Comments 0 Likes

How to Turn Your Failing Startup Around

Moving Forward How to Use Startup Culture to Grow Your Business
October 15, 2018in Moving Forward 0 Comments 0 Likes

How to Use Startup Culture to Grow Your Business

Finance The Benefits of PayNow
October 8, 2018in Finance 0 Comments 0 Likes

The Benefits of PayNow

Finance The Four Basics of Bookkeeping
October 1, 2018in Finance 0 Comments 2 Likes

The Four Basics of Bookkeeping

HR How to Attract Senior Talent to Your Startup
September 24, 2018in HR 0 Comments 1 Likes

How to Attract Senior Talent to Your Startup

Getting Started How to Manage Customer Complaints
September 14, 2018in Getting Started 0 Comments 0 Likes

How to Manage Customer Complaints

Finance Accounting for Your Business: Startup Edition
August 13, 2018in Finance 0 Comments 0 Likes

Accounting for Your Business: Startup Edition

Getting Started The Five Types of People You Need on Your Founding Team
August 6, 2018in Getting Started 0 Comments 0 Likes

The Five Types of People You Need on Your Founding Team

HR How to Recover from Burnout
July 30, 2018in HR 0 Comments 0 Likes

How to Recover from Burnout

Marketing Social Media 101: Twitter
July 23, 2018in Marketing 0 Comments 0 Likes

Social Media 101: Twitter

Finance Accounting for Your Business: Freelancer Edition
July 16, 2018in Finance 0 Comments 0 Likes

Accounting for Your Business: Freelancer Edition

Finance The Benefits of SaaS for SMEs
July 9, 2018in Finance 0 Comments 0 Likes

The Benefits of SaaS for SMEs

Getting Started How to Build a Business Continuity Plan
June 29, 2018in Getting Started 0 Comments 0 Likes

How to Build a Business Continuity Plan

Marketing Social Media 101: YouTube
June 25, 2018in Marketing 0 Comments 0 Likes

Social Media 101: YouTube

Finance How to Establish a Good Relationship with Your Bank
June 8, 2018in Finance 0 Comments 0 Likes

How to Establish a Good Relationship with Your Bank

HR Startup HR Woes and How to Tackle Them
June 4, 2018in HR 0 Comments 0 Likes

Startup HR Woes and How to Tackle Them

News IMPORTANT ANNOUNCEMENT: Malaysian Tax Changes
May 16, 2018in News 0 Comments 0 Likes

IMPORTANT ANNOUNCEMENT: Malaysian Tax Changes

Marketing How to Provide Great Customer Service
May 11, 2018in Marketing 0 Comments 0 Likes

How to Provide Great Customer Service

People & Culture Here’s how to build a truly inclusive workplace
April 19, 2018in People & Culture 0 Comments 1 Likes

Here’s how to build a truly inclusive workplace

Marketing Taxes 101: Making sense of taxes and refunds for SMEs and startups
April 6, 2018in Marketing 0 Comments 1 Likes

Taxes 101: Making sense of taxes and refunds for SMEs and startups

Marketing Social Media 101: Making Facebook Work for Your Brand
March 29, 2018in Marketing 0 Comments 1 Likes

Social Media 101: Making Facebook Work for Your Brand

Finance How To Effectively Manage Cash Flow
March 15, 2018in Finance 0 Comments 2 Likes

How To Effectively Manage Cash Flow

Finance Accounting challenges you face as a small business
March 12, 2018in Finance 0 Comments 3 Likes

Accounting challenges you face as a small business

Moving Forward Networking: Why it is important for small businesses
March 12, 2018in Moving Forward 1 Comments 3 Likes

Networking: Why it is important for small businesses

Moving Forward The five pieces of software every startup needs
March 5, 2018in Moving Forward 0 Comments 2 Likes

The five pieces of software every startup needs

Finance 5 reasons to invest in accounting now – or pay for it later!
February 26, 2018in Finance 0 Comments 3 Likes

5 reasons to invest in accounting now – or pay for it later!

Finance Profit: How it can be the downfall of your small business
February 20, 2018in Finance 0 Comments 2 Likes

Profit: How it can be the downfall of your small business

Moving Forward Saving time, money and space with one good habit
January 14, 2018in Moving Forward 0 Comments 2 Likes

Saving time, money and space with one good habit

What's happening Businesses should be like water. Change according to the surrounding.
November 8, 2017in What's happening 0 Comments 1 Likes

Businesses should be like water. Change according to the surrounding.

What's happening Get a one-year premium subscription with Financio’s #MYCYBERSALE
October 9, 2017in What's happening 0 Comments 2 Likes

Get a one-year premium subscription with Financio’s #MYCYBERSALE

Moving Forward 5 highly attractive jobs created by technology advancement
October 3, 2017in Moving Forward 0 Comments 1 Likes

5 highly attractive jobs created by technology advancement

HR You have all the reasons to not get interns, but here are 5 reasons why you should
September 19, 2017in HR 0 Comments 3 Likes

You have all the reasons to not get interns, but here are 5 reasons why you should

Moving Forward How sleeping saves you money
September 6, 2017in Moving Forward 0 Comments 2 Likes

How sleeping saves you money

Videos Like a giraffe, I slept for 30 mins a day
May 11, 2017in Videos 0 Comments 7 Likes

Like a giraffe, I slept for 30 mins a day

Getting Started THE CONFESSIONS OF A START-UP BUSINESSMAN
April 27, 2017in Getting Started 0 Comments 11 Likes

THE CONFESSIONS OF A START-UP BUSINESSMAN

Getting Started Your small size matters much
April 9, 2017in Getting Started 1 Comments 7 Likes

Your small size matters much

Getting Started Don’t want to be a wet blanket, but…
March 28, 2017in Getting Started 0 Comments 8 Likes

Don’t want to be a wet blanket, but…

Never miss a new post!

Follow us

Categories

  • Finance
  • Getting Started
  • HR
  • Marketing
  • Moving Forward
  • News
  • People & Culture
  • SST Updates
  • Videos
  • What's happening

About us

Financio, an ABSS product, brings small business accounting automation to Malaysia and other countries, redefining how small business owners handle accounting and tax tasks, bringing accounting software to the next level.
#dfd_vcard_simple-3 .dfd-vcard-wrap {background: transparent; padding: 0;}

Why financio

You don’t have to be an accountant to use Financio. It is designed for business owners and non-accountants. The interface and steps are all designed with you in mind.

Contact

Get in touch !
Subfooter logo
© 2015 – 2018 Asian Business Software Solutions Sdn Bhd. All rights reserved.